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UNICEF-Telenor partnership – focus on future generations

The widespread adoption of the internet contributes to economic growth and conscious internet use can also significantly improve people’s quality of life. Besides useful and convenient functions, this trend has also brought cyber crime and the dark side of social media to the forefront. UNICEF and Telenor want to raise awareness of known threats and join forces to protect children on the internet. The partners signed a partnership agreement on Children’s Rights Day, 20 November 2013. Telenor supports two main projects under the partnership:

  1. Telenor made a commitment to promote the HelpAPP developed by UNICEF’s National Committee in Hungary to help children who have been subject to abuse or harassment.
  2. Ébresztő-óra” programme aims to raise awareness of children’s rights and let children know that they have a basic right to be safe and free from harassment also in the digital world. Thanks to Telenor’s support, the programme is expected to reach 5169 children.

UNICEF HelpAPP

Launched in summer 2013, HelpAPP aims to help children who have been subject to abuse or harassment. Using the smartphone app, children can find a solution to their problems or ask for help with a few clicks of a button. Telenor has made a commitment to promote HelpAPP. It will give the app high visibility in the Telenor app sections of Google Play, App Store, Firefox OS and Windows Marketplace, make it available on its Go! Portal and promote it at its trade and community events.

UNICEF Ébresztőóra

As part of the Ébresztőóra (Alarm Clock) programme launched with the professional guidance of UNICEF and the sponsorship of Telenor, UNICEF trainers will visit children in the upper grades of primary schools to educate them on their basic rights. This programme aims to raise awareness of children’s rights and let children know that they have a basic right to be safe and free from harassment also in the digital world.

Under the programme, UNICEF-trained trainers visit children from grade four in primary schools to those in their final year at secondary school to educate them on their fundamental rights including children’s rights and the situation of children all over the world in a way relevant for them. Since the programme was launched in mid-March 2014, children’s rights information and UNICEF messages have been taken to more than 8500 children. The goal of the programme could not have been reached without volunteer Ébresztő-óra trainers who travelled from school to school delivering 200 interactive classes until May 2015. They visited nearly 90 schools of 50 communities from Szombathely to Sárospatak, from tiny villages to the capital. The Ébresztő-óra programme will be continued next year and beyond to communicate the values of children’s rights and solidarity to thousands of children.

„Telenor wants to make super-fast mobile Internet available to all and ensure its safe use even for the youngest ones. In Hungary, we have done a lot for this cause already. We’ve been the first and only Internet service provider blocking access to pedophile websites for two years and developed an educational resource to support children’s Internet safety. Our partnership with UNICEF is another step towards enabling all children to use the Web in a smart and safe way.” (Christopher Laska, CEO of Telenor Hungary)

The Internet is too big, the little ones need protection!

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